Redefining What Growing the Middle of Your Career Looks Like

Career strategy · Talent development

You don't need to have all the answers. You need a strategy.

Growing the Middle helps professionals understand the value of their work, build a clear career strategy, and take intentional action before circumstances force the decision.

We build the strategy together. You do the work.

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Trusted by professionals, ERGs, and organizations investing in career mobility.

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About Growing the Middle

We named it Growing the Middle because the middle is where the work happens.

The middle of the workforce is full of people who are no longer beginners, but not yet executives. They are operators, managers, team leads, customer-facing professionals, career changers, and future leaders carrying real responsibility.

Most development focuses on the beginning or the top.

Entry-level → Gets onboarding.

Executive → Gets coaching.

The middle Is often left to figure out growth alone.

Growing the Middle exists to change that, for the people doing the work, and the organizations that depend on them.

Meet Mariah Bayne,

Founder of Growing the Middle

Meet Mariah Bayne, Founder & Talent Development Strategist at Growing the Middle. She has 13+ years of experience across sales, customer success, operations, and account management, in both traditional companies and SaaS startups.

Past roles include Director of Customer Success Operations, Director of Account Management, Account Manager, and Insurance Underwriter for personal and professional lines.

Key highlights:

  • Responsible for over $500M in new and recurring revenue

  • Personally managed $21M+ in accounts and scaled a team from 8 to 33 people

  • Hired and interviewed 350+ professionals across multiple organizations

Today she works as a strategic advisor for startups and nonprofits while running Growing the Middle's coaching community and corporate training programs. Mariah focuses on helping mid-career professionals and their employers close the gap between the work being done and the language used to describe it.

The GTM Guarantee

If you show us your work, we will show you the skill, the competency, and the business impact behind it. Regardless of your title, your industry, or where you are in your career. That's what builds real confidence. Not inspiration. Evidence.

The Founder

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What Clients Are Saying

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What Clients Are Saying

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What Clients Are Saying

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What Clients Are Saying

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  • "Mariah has a unique ability to help others see the bigger picture, encouraging us to envision our end goals and navigate the complexities of the industry with clarity and purpose. I'm grateful for her mentorship and highly recommend her to anyone seeking to excel in their career."

    —Cierra C.

  • "Thank you for the excellent workshop today on building your task bank. I found it very informative and will certainly use it for job interviews."

    —Joy S.

  • "This was both engaging and informative. I left with very clear next steps about how to leverage my current skillset to land a higher salary."

    —Audience Feedback, Sista in Sales 2025

  • "I’m so thankful for all the insight and support you’ve given me along the way. You played a big part in helping me land a role. Couldn’t have done it without your guidance. "

    —Eunice W.

  • "Working with Mariah has been such a positive experience. She is consistently helpful and interactive during the placement session. Her guidance and encouragement has made everything feel easier to navigate and has boosted my confidence."

    — Steph F.

  • "I’ve done other impact statement workshops but this was hands down the most thoughtful and actionable framework. I’m glad I trusted the process and fought the urge to skip ahead or rush to Chatgpt. I needed the time and headspace to think through my daily work to connect it to broaden business impact. Thank you."

    —Kisha V.

  • "Mariah's passion for empowering others aligns perfectly with her ability to ignite ambition and build confidence. These qualities make her an invaluable resource for anyone seeking growth."

    —Jamila M.

  • "Mariah's approach is both, strategic and personalized. She takes the time to understand her clients' career goals, experience and unique strengths, ensuring the final product truly reflects their professional brand."

    —Harold V.

  • "Growing the Middle's tool helped me to paint a picture, and to tell my story better. She was able to give me sound feedback on my resume, tips and tools that can help me improve it, and also connections she has that can lead me in the right direction."

    —Emeka A.

  • "Truly one of the best leaders I've had the privilege of working with and learning from throughout my career."

    —Stephany M.

  • "Mariah jumped right in and went straight to the root of who I am and what I do. She guided me in highlighting my unique professional experience and helped me to articulate my past roles to hiring managers."

    —Tahj P.

Speaking Engagement Highlights

The Infinite Impact Lab ‘26

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BaddieCon'25, Baddies in Tech

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Sistas in Sales, Summit ‘24 & ‘25

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Propel’25

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Watch My Speaker Reel ‘26

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DiversiTech ‘25

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Growing the Middle Video Testimonials

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