For Talent Development, HR, and ERG Leaders

Your people know their jobs. Do they understand the business?

Talent development that strengthens business connectivity, so employees understand how their work connects to the customer, to other functions, and to the outcome the company is chasing.

Working sessions built on your real workstreams. People leave able to name what the work demonstrates, why it matters, and who depends on it.

Working sessions, not lecture-style workshops Customized to your real cross-functional work Delivered for ERGs, workforce programs, and delivery teams
Same work.
Two outcomes.
The Problem

Work gets done. Context gets lost.

Most employees know what they are responsible for. Fewer know what happens before the work reaches them, who depends on their output, or what business goal it serves. When that context is missing, information is lost between functions, and it costs you at every level.

Your Employees

They execute the task without seeing the business around it.

An engineer builds the feature. Whether they know what the customer was trying to solve, or how sales has to explain it, changes the decision they make.

Work delivered to spec that misses the actual need Waiting for direction on decisions they could make Self-reviews that describe activity, not results
Your Managers

They carry the translation work for everyone below them.

When the team cannot connect its own work to the business, the manager becomes the interpreter, upward, sideways, and in every review cycle.

Scoping and handoffs that need constant clarification Development conversations without a shared method or proof Coaching and developing while carrying their own results
Your Organization

Information gets lost between functions.

Customer insight stalls before it reaches the team that needs it. Roles get filled against a recycled job description instead of the real work.

Hiring against titles rather than the capability the role needs Internal mobility stalls while requisitions go external Strategy that slows down on its way to execution
Mariah Bayne
Who You're Working With

Mariah Bayne

Founder & Talent Development Strategist, Growing the Middle

I have experienced this gap from both sides. First as a high performer who could deliver but could not always explain the business value behind my work, and later as a manager expected to coach, develop, and lead people while still carrying my own results.

Across thirteen years in sales, account management, customer success, and operations, I interviewed and hired more than 350 professionals, helped scale a team from eight to thirty-three, and supported the growth of a book of business from $200M to $500M.

I built Growing the Middle because this problem affects more than employee confidence. It affects cross-functional communication, hiring, performance, customer feedback, and the organization's ability to turn strategy into execution. When people cannot connect their work to the customer, to other departments, and to the business goal, that information is lost between functions.

Why this holds up after we leave

Because I have worked inside the same pressures your employees and managers face, I design development around what people can actually use. I know what gets applied after the session ends, and what quietly gets dropped.

13

Years across sales, AM, CS, and operations

350+

Professionals hired, interviewed, and trained

8 → 33

Team scaled inside a single organization

$500M

New and recurring revenue managed

The Method

Uncover. Develop. Activate.

The capability is already in the building. The connective tissue between the work and the business often is not.

We don't begin with a list of skills. We begin with the work.

01
Task

What did the employee do?

02
Skill

What capability did the work require?

03
Impact

What changed because of it?

04
Proof

What evidence demonstrates the contribution?

05
Transfer

Which teams, customers, or decisions does that reach?

Programs

Where we start.

These two are the standard programs. They are built and ready to run as-is. If your team needs a different topic, we build that instead.

One discipline, two vantage points. Employees use it to make their own work visible. Leaders use it to see what the team is actually working on, who owns it, and whether it connects to a measurable outcome. Both are working sessions. People build something in the room, not sit and listen.

Employee Track

Infinite Impact Lab

Real work. Practical tools. Immediate application.

Employees bring their actual projects, not hypotheticals, and leave able to say what the work demonstrates and what it changed. Your next round of performance and promotion conversations gets easier because your people show up with evidence instead of adjectives.

Employees leave with
An Impact Portfolio KPI-backed impact statements Evidence they can use in performance and development conversations Clearer transferable capabilities A repeatable method for documenting their contributions
Best for

Talent development, ERGs, emerging leaders, workforce initiatives, career programming.

Manager & Team Track

The Alignment Audit

Alignment isn't a feeling. It's a visible link.

Leaders take one real workstream through the Task to Outcome Framework: what the team is actually doing, who it serves, where AI is touching the workflow, what should be better because of it, and how you will know it worked.

Workstream → Stakeholder → AI Touchpoint → Outcome → Proof → Owner
Teams leave with
A completed Task to Outcome Audit on one live workstream Clearer ownership across work, AI, outcomes, and proof SOAR, a repeatable structure for standups, stakeholder updates, and QBRs
Best for

People managers, team leads, delivery and client-facing teams, leadership teams.

Speaking & Facilitated Experiences

Shift how employees understand the value their work creates for the business, so they think past the task, bring more creative solutions, and take more ownership of the outcome. Available for conferences, corporate events, ERGs, and workforce programs.

Topics we speak to
How your daily work creates value for the business Thinking past the task to the problem you are solving Turning everyday work into documented evidence Why capable people go unrecognized, and what changes it

Have a topic in mind that isn't listed? Send it over and we will build the session around it.

Custom sessions

Need something else? Name the topic.

If there is a conversation your organization needs to have, whether it's an offsite theme, a Learning Week session, a leadership summit, or a Heritage Month keynote, tell us the topic and the audience and we will build the session for it.

Recent requests
Career development for a specific function or department Working alongside AI without losing ownership of the work Advocating for yourself in a flat or slow-growth org Networking and visibility for people who hate networking
Corporate engagements start at $3,500, with mission pricing available for ERGs, nonprofits, and workforce organizations.
How We Work

How we work inside your organization.

You may not have the internal capacity to develop everyone who needs it. That capacity is what we bring in: facilitation, structure, and a method your managers can keep using after we leave. Every session is customized to your real workstreams, not a fixed curriculum.

Talent development workshops

Run for a team, a cohort, or a full program track, using the work your people are already doing.

Manager and leadership training

Give leaders a shared method for seeing the work, assigning ownership, and running better development conversations. Coaching available alongside.

Offsites and strategic planning

Facilitated working sessions where a team maps what it owns, what it is solving for, and what has to be true next quarter.

ERG and community programming

Programming that gives your communities something practical to take back to their roles, not another panel.

Formats that fit your calendar

Every session runs as 60 minutes, 90 minutes, or two hours, virtual or in person. Follow-up sessions and coaching are available for teams that want to keep going.

Works with what you already run

Sessions use your real workstreams and map to your existing review cycle, competency model, or mobility program.

Start with one group

Most partners begin with a single team, ERG, or cohort before committing to a series. Scope and pricing are set together.

In the Room

See how the sessions actually run.

Two past events, both partnered with Havas and NY Tech Week.

The Infinite Impact Lab
Havas × NY Tech Week
IRL: The Networking Social (Game Night Edition)
Havas × NY Tech Week
Proof

Practical learning should produce practical evidence.

2.6 → 4.4

Average confidence increase after workshop

5-star

Average workshop rating

97%

Would recommend to a colleague

73+

Community events hosted

Testimonials

What participants said after the session

93%
said the session exceeded expectations
100%
would recommend it to someone in their network
4.9
average rating across post-session feedback

Understanding how to best prepare for conversations with leadership, reviews, and job opportunities using frameworks and methods.

Brandon W.

It condensed the way that I think about all of the various parts of my job into very clear and concise language that an employer can actually use to understand my work and my value.

Valencia S.

How to articulate my value not only to stakeholders but to myself. Within minutes I was able to gather something that would have taken me forever.

Morgan M.

That I need to track both the company’s and my own metrics to have evidence to improve my confidence when speaking of my value.

Raphael H.

That my soft skills are valuable and how they transfer to business impact.

Imaani G.

Changing the language on how I talk about my role, and understanding how my daily tasks are important for not only the company but my growth.

Sierra M.

The KPI table was especially helpful. It was great to have a list of possible KPIs that I can create as I track my career progress.

Charlene T.

Providing a structure and approach for articulating our value and what we do.

Ella E.

Learning how to use CEO language for career progress.

Sladjan M.
Contact

Start a conversation.

A few details about your team and timeline are enough to get started.

Or email us directly at info@growingthemiddle.com

You may already have more capability inside your workforce than you can currently see.

Tell us who you are trying to develop and what is getting in the way. If a session is the right fit, we will scope one. If it isn't, we will say so.